Something has gone wrong with the way the safari industry writes, and it's costing lodges and operators more than they realise. Sharon Gilbert-Rivett makes the case for prose that actually does its job.
When Google designer and product director Luke Wroblewski coined the concept of "Mobile First" in a 2009 blog post and subsequently a 2011 book, he backed website designers and developers into a corner without so much as a "by your leave".
Beige. Boring. Bland. Three things that describe countless thousands of safari websites across the world, thanks to one thing: average content.
I've spent 40 years championing sustainability in the African safari industry, and I'm going to say something that might surprise you: 100% sustainability in this sector is a Holy Grail.
From Mombasa at three to a successful award-winning career as a journalist and travel writer - Sharon Gilbert-Rivett's journey to founding The Safari Collective is anything but ordinary.
This is a blog we created for Baobab Ridge - a luxury safari lodge in South Africa's Klaserie Private Game Reserve, part of the Greater Kruger National Park. It's what we call a "legacy story" - focusing on a key member of staff and sharing their life's journey. Enjoy the read!
This is a blog we created for Nimali - a collection of three luxury lodges in Tanzania's Tarangire National Park and the Serengeti offering guests "Safaris for the Senses". Enjoy the read!
Every so often we like to share some of the work we do for our clients and the stories we create for their blog pages. This is a blog we created for Zafaris - a Cape Town-based inbound tour operator specialising in customised safari itineraries for international travellers... Enjoy!
We're driving home our commitment to sustainable tourism and the pillars it's built upon. We call it "content with conscience" and it highlights the importance of sharing the passion that underpins your brand and the stories that really make a difference.
It's a simple question - is your website doing what it should be doing? There's so much more to websites than looking good and sassy design, so here are some helpful tips to help you answer this hot question and give you ideas as to where you could improve your website performance...
