About Us

About Us

The Safari Collective

About Us

HOW THE SAFARI COLLECTIVE WORKS

SAFARI MARKETING & BRAND SPECIALISTS

HOW THE SAFARI COLLECTIVE WORKS

HOW THE SAFARI COLLECTIVE WORKS

Not just an agency. A genuine safari insider.

There are marketing agencies. And then there are people who have spent four decades inside the industry they serve — who grew up in it, built careers in it, fought for it, and love it with a fierceness that shows up in everything they do. The Safari Collective is the latter.


Founded by Sharon Gilbert-Rivett — award-winning journalist, documentary filmmaker, former tour operator, ex-SATSA EXCO member, and one of the most experienced voices in African travel writing — The Safari Collective exists because great safari brands deserve marketing that understands them from the inside out. Not generic. Not templated. Not written by someone who has never sat in a game drive vehicle as the sun comes up over the Masai Mara.


We bring something rare to every client relationship: genuine expertise, genuine passion, and a genuine stake in the health and integrity of the safari industry we have served our entire professional lives.

WHERE CRAFT MEETS TECHNOLOGY

What sets Sharon apart is not just the breadth of her industry knowledge — it is the rare convergence of editorial, creative, and technical expertise she brings to every project. A senior sub-editor trained in the art of typography, layout and design across mainstream newspapers and magazines, she was present at every significant moment in the digital publishing revolution — from the BBC B computers and IBM's PageMaker to the first Macs, the original iMac, and the G3s that powered South Africa's first desktop-published newspaper, which she helped design.


She has been a filmmaker, a visual editor, a layout artist, and a trained designer as well as a writer. That depth of craft — understanding not just what a story says but how it looks, how it moves, and how it lands across every medium — is what makes The Safari Collective's work as visually intelligent as it is editorially rigorous.


When Sharon works on your brand, you are not briefing an account manager who will brief a designer who will brief a developer. You are working directly with someone who understands every layer of the process from the inside.


WHAT WE STAND FOR

VISION.

A safari industry where the best brands are the most visible ones — and where exceptional storytelling drives sustainable commercial success.

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MISSION.

To provide the African safari industry with marketing, brand, and content services that are honest, purposeful, and built on a deep understanding of the industry we serve. 

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VALUE.

Authenticity. Integrity. Expertise. And a genuine love for wild Africa that informs every single thing we do for every single client we work with.

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What we do & how we work.

Whether you need a new website built from scratch, a content strategy that gives your brand a consistent and compelling voice, a complete brand overhaul, or simply someone to take the marketing off your plate so you can focus on running your business — we have the expertise to deliver it.


We work either as an extension of your existing marketing team or as your complete outsourced marketing function, getting to know your brand, your market, and your commercial goals before we write a single word or design a single page. Our pricing structure is straightforward: project fees for websites and brand development work; monthly retainers on a minimum 12-month contract for ongoing content and marketing services. Every engagement is scoped and tailored to your specific needs — no one-size-fits-all packages, no unnecessary overhead.



We work with safari businesses at every stage — from ambitious start-ups launching to a waiting world, to established operators ready for a serious brand overhaul. What they all have in common is a great story that deserves to be told properly.