We're driving home our commitment to sustainable tourism and the pillars it's built upon. We call it "content with conscience" and it highlights the importance of sharing the passion that underpins your brand and the stories that really make a difference.

By far the majority of marketing agencies and consultancies will focus on the mundane - how many rooms you have, the destinations you offer, exciting places you send people to, seeing the Big Five, scrumptious food, luxury décor... We prefer to dig deeper, looking at more than just your product or the services you offer, examining what drives you, telling the stories of your people and why they do what they do and the journeys they took to where they are now. We look at the reason you are in business, the motivation behind the brand and essence of who you are.

We want to share what makes you special, what makes your brand stand out and to tell the stories no one else is telling. We are interested in the "why" as much as the "how", because it's the why that people really engage with. Why did you build a lodge in the wilderness? Why did you start a tour operation selling safaris to Africa? Why do you love the African bush? Why does tourism matter? Why is a safari so important? Why should we protect wild fauna and flora? Why are people as important as wildlife? It's the why that really says who you are as a brand. The reason you do what you do.

We love telling the stories of the people who work for you, spending time with them getting to understand what motivates them, what led to them being where they are and doing what they do. It's an important part of building a brand's legacy, showing how a business has positively impacted people's lives and given them pride in their achievements. It also shows just how important the impact of a safari is, how it helps to drive economic change in the most far-flung and remote regions of our fabulous continent. How it changes people's lives for the better.

There's an art to this kind of storytelling. When it comes to people stories, it requires relaxed interviewing techniques that build trust while asking the right questions, of understanding the way our industry works and what the key drivers are for those working in it. As for stories about places - the destinations that make this continent so incredible to visit - it's important to know the questions prospective guests are likely to ask before they ask them and provide the answers effortlessly, establishing trust in your brand and the level of expertise you offer.

It's also important to understand the challenges facing the safari industry right now, the often overwhelming hurdles that operators and lodge owners face on a daily basis just to keep the lights on... The never-ending battle to conserve and protect wilderness areas and the wildlife that lives in them; the constant pressure of providing first-class guest experiences in often remote and sometimes inhospitable surroundings; the need to find solutions to reducing the impact on fragile and sensitive eco-systems without negatively impacting the standard of services you offer...

All of these things inform our storytelling because we have what's known as "skin in the game". We've worked in lodges and camps, run tour operations, been stakeholders in the African tourism industry, have first-hand experience with the issues around conservation and the protection of iconic wildlife species. It sets us apart because we can speak your language, and translate it into content that makes a difference to your brand.

So chat to us about creating content for you, and let's look at how we can share your stories with the travelling world...