About Us

A brains trust for your safari business

Who are we? We’re like-minded tourism experts with a staggering combined experience in all aspects

of the safari industry. We are the epitome of safari savvy. We’re here to help safari businesses succeed and stand out from the crowd, sharing the skills and expertise we've gathered, as well as the passion we have for the amazing industry we work in.


Our mission is to make your safari brand shine brightly. Whether on your website, your social media pages, in brochures, presentations, newsletters, itineraries and even on vehicle doors and spare wheels, The Safari Collective puts your brand first in everything it does. It's an ethos shared across our partners and the extended team of specialists we work with.

Be the difference...


We know we can make a difference to every brand we work with. We offer a turnkey solution for safari businesses, giving them access to a unique brains trust and a cumulative knowledge base acquired through the collective decades of experience we've gathered. The idea is to make sure this knowledge doesn’t go to waste and is passed on to help a new generation of safari businesses lead the way forward.


Consider us a one-stop shop – a collective of people whose passion and flair sets them apart, whose ethics and commitment to people and planet commands respect and whose combined experience makes them a force to be reckoned with.


We’re based in the small safari town of Hoedspruit in South Africa’s beautiful Greater Kruger region. It’s full of fetching people in khaki and we’re down with that because we’ve spent a LOT of time in bush gear over the years. And getting on and off safari vehicles. And helping safari brands deliver amazing safari experiences in one way or another.


Now it's our turn to hand over the torch and pass on what we've learned...

Our safari manifesto...

We feel it's time for a fresh approach to the safari experience...


In terms of what it offers tourists, the safari industry model has not changed since its earliest days. Virtually every lodge and camp offers two game activities a day, with time in between for resting and relaxing. It’s that famous “lodge rhythm” which has been successfully replicated across the board.


At The Safari Collective we’ve been watching the trends and tend to feel that it’s time for a bit of a shake-up in the safari offering. The modern traveller wants to get their hands dirty. They want authentic, immersive experiences which speak to them on a different level. Hedonism for its own sake is out, direct action is in.


We firmly believe that the safari industry needs to revert to a time when the focus was on allowing guests to reach out and touch, taste and feel Africa, and bond with both its wild places and its people. It’s all about authenticity in our book. And we think that to be truly authentic a safari business needs to work with people first and foremost, and celebrate their cultures and traditions in everything they do.


Staff are the biggest investment your business will ever make and the foundations on which your business will ultimately grow. They are the difference between success and failure. Likewise, the communities around the areas in which your business operates are critical to its survival and need to benefit from its presence.


By encouraging your guests to interact with your staff and the communities around you, you are offering them the chance to truly experience Africa. Your guests will be making a positive difference to people’s lives and become agents of change in the process.


Let your guests help. Let them learn about African people as well as African wildlife. Add people to the mix because they are a critical ingredient in the future of conservation in Africa, without which your business is doomed to fail. Be inclusive, not exclusive.


Ultimately, by changing mindsets and benefitting people, the wilderness areas in which you operate will be better protected, as will the wild fauna and flora that call them home. And your business will flourish because it is built on pillars of real sustainability.


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