Safari Marketing & Brand Solutions

People. Place. Passion.

Safari Marketing & Brand Solutions

People. Place. Passion.

Great things come in small packages...

Great things come in small packages...

Size doesn't matter. Just ask the dwarf mongoose, our endearing little totem. It's Africa's smallest mammalian carnivore and overcomes its diminutive stature with intelligence, working co-operatively in a group, as a collective, to survive and beat the odds. That's why we love it.


Being small is our super power.


The Safari Collective is a boutique marketing and brand agency designed to meet the needs of the African safari industry. We work with you to make your brand clearly visible, using a range of content-based marketing and brand development services, calling on our partners and an extended team of specialists as required.


We play to our strengths, not our size. Our biggest strength is our expertise. Our core members have a combined experience of 40 years in the safari sector and our partners and the extended collective of people we work with easily take that figure into the hundreds.


We are driven by passion.


It's a passion for tourism, for safari and for Africa, and one we are only too happy to share. We've got  an impressive set of skills that range from award-winning writing and content creation to marketing, brand-building and website design and development.


Our collective also offers expertise in digital marketing, email marketing, business development, sales, representation, specialised analytics, social media management and advertising, making us a one-stop marketing shop for your safari brand.


We create brand magic.


Most importantly, we are storytellers because we know that when it comes to effective marketing, content is absolutely king. Identifying and sharing your stories helps you to build your brand and get it recognised.


By creating engaging, original content for your website, your blog, newsletters and your social media platforms we help your business to stand out and shine.


Size doesn't matter. Just ask the dwarf mongoose, our endearing little totem. It's Africa's smallest mammalian carnivore and overcomes its diminutive stature with intelligence, working co-operatively in a group, as a collective, to survive and beat the odds. That's why it's our mascot.


Being small is our super power.


The Safari Collective is a boutique marketing and brand agency designed to meet the needs of the African safari industry. We work with you to make your brand clearly visible, using a range of content-based marketing and brand development services, calling on an extended team of specialists as required.


We play to our strengths, not our size. Our biggest strength is our expertise. Our founding members have a combined experience of more than 60 years in the safari sector and the extended collective of people we work with easily take that figure into the hundreds.


We are driven by passion.


It's a passion for tourism, for safari and for Africa, and one we are only too happy to share. We've got  an impressive set of skills that range from award-winning writing and content creation to marketing, brand-building and website design and development.


Our collective also offers expertise in sales, representation, SEO, social media, reservations, lodge design and décor and lodge management, making us a one-stop shop for your safari brand.


We create brand magic.


Most importantly, we are storytellers because we know that when it comes to effective marketing, content is absolutely king. Identifying and sharing your stories helps you to build your brand and get it recognised.


By creating engaging original content for your website, your blog and your social media platforms we help your business to stand out and shine.


Telling your stories... Building your brand

With marketing content, it's important to make every word count, especially when it comes to reinforcing your brand and what it stands for. We home in on the things that make your business stand out and use them to create content pillars that support your brand on every platform, from your website to your social media pages. We carefully help you to develop your brand voice and make sure it speaks clearly to your target market, encapsulating who you are, what you do and why you do it. Words have power, and we help you wield that power responsibly and consistently. We tell your stories and share your journey. With a focus on people, place and passion, we call it "content with conscience" and it underpins everything we do.

  • It's all about content with conscience

    People. Place. Passion. These are the three things that inspire the marketing content we create for you, be it the written word in website copy, blogs and social media posts or visually, through images and video.

    

    People: We tell their stories, whether they're key staff members, the men and women working on the frontline of conservation or living in local communities.


    Place: We craft tales about the incredible African wilderness and its legendary wild fauna and flora.


    Passion: We share some of the amazing, life-changing experiences that being on safari produces.

    Our clients

    Some of our past clients

    Past clients

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    People. Place. Passion. These are the three things that inspire the marketing content we create for you, be it the written word in website copy, blogs and social media posts or visually, through images and video.


    People: We tell their stories, whether it's key staff members, the men and women working on the frontline of conservation or in local communities.


    Place: We craft tales about the incredible African wilderness and its legendary wild fauna and flora.


    Passion: We share some of the amazing, life-changing experiences that being on safari produces.

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